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ยท One min read
Ron Amosa

It's better to be true to yourself and find only a few like-minded souls than be someone you're not and succeed at being that.

Freedom with the few, or imprisoned by popularity.

Seth Godin says to find your "minimum viable audience", to be on the hook for your niche and find ways to 100% serve their very specific, particular wants and needs.

Don't do the "masses". Select for your few.